Interviewed on the Best Real Estate Investing Advice Ever podcast, Founder & CEO Edward Ring discussed the difference between a value-add and repositioning business plan, how he cautiously approaches repositioning apartment buildings, and which apartment interior updates have led to the most success for his business.
When discussing if there is a difference between a value-add business plan versus a repositioning business plan, Ring said: “I do think there is a difference. I believe you can have a value-add apartment project and understand you can make some upgrades like [renovate or add] a fitness center, but that’s the extent of it. However, you can also find a project in a B class position and there are no other B+ or A- luxury properties in the submarket, so in those circumstances, there is a true repositioning play. It’s a rebranding – taking your community previously be known as X and creating a new space for it as Y.”
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