Principles That Guide Us

Mission

We deliver outstanding returns to our investors by providing the ideal living experience for our residents.

Vision

We match every dollar our residents spend on rent with the delivery of what they truly value and appreciate. We call that experience “Just Right” Living™.

Values

We Perform

At every level of the organization, we deliver on our promises. We operate with integrity and focus to provide “Excellence at Every Level.”

We’re Creative

We are known for looking at each asset under a creative lens. We think out-of-the-box to deliver exceptional results.

We Collaborate

Teamwork is vital to the health of our entire organization.

We Care

Each of us is an ambassador for our brand who helps people move closer to living “Just Right.”

“Our team has the wisdom and patience to operate in today’s dynamic real estate environment, and the experience and entrepreneurial spirit to seek out and uncover value-creation opportunities across the multifamily investment landscape.”

—Edward Ring, Founder & CEO

Leadership Team

Edward Ring

Founder & CEO

Edward Ring

Founder & CEO

Mr. Ring founded New Standard Equities in 2010 and serves as its Chief Executive Officer. He has ultimate responsibility for NSE’s investment strategy, operations, risk management, and investor relationships. He has over 25 years of real estate and financial consulting experience, with 16 years of dedicated investing and operating experience in the multifamily sector. Under Mr. Ring’s leadership, NSE is known as a full-service, vertically integrated organization, and a leading investor of multifamily properties primarily located in the Western U.S. including Seattle, Northern and Southern California, and San Diego.

Prior to forming NSE, Mr. Ring was Chief Operating Officer at Kennedy Wilson Multifamily. During his nearly 8-year tenure, he was responsible for the strategic leadership of the firm’s multifamily investment platform, including deal sourcing, business plan development, capital structuring, and asset management. Additionally, he was instrumental in developing relationships with a global base of notable institutional investors. Previously, he was with Evensen Dodge Financial and Investment Advisors, Inc., served as financial advisor to California Governor Gray Davis’ Commission on Building the 21st Century, and managed a portfolio of industrial assets at family-owned MSR, Inc. Mr. Ring began his career in television and wrote comedies for NBC, UPN, Saban Entertainment, VH1, and HBO where he earned a Cable ACE nomination for his work on The Larry Sanders Show.

Mr. Ring received his Bachelor of Arts degree from the University of California, Berkeley, a Master of Fine Arts degree from New York University, and a Master of Business Administration degree from the Anderson School of Management at the University of California, Los Angeles. He is an active member of the Board of Directors at Center Theatre Group, one of the nation’s largest non-profit regional theaters; he is joining the Board of Trustees for the Children’s Bureau, which is dedicated to preventing child abuse through community outreach, education and mental health services; he serves on the Board of Governors at Cedars Sinai Medical Center in Los Angeles; and he is a member of Mensa and the Writers Guild of America (Emeritus).

Daniel Byrd

Senior Vice President of Construction Management

Daniel Byrd

Senior Vice President of Construction Management

Mr. Byrd joined New Standard Equities in 2018 and is Senior Vice President of Construction Management. In addition to leading NSE's construction management department, Mr. Byrd sits on NSE's investment committee and regularly consults with the firm's acquisitions and asset management teams as they work to acquire and implement projects with value-added business plans. Mr. Byrd also spearheads other major capital projects required across the NSE portfolio.

With nearly 15 years of multifamily real estate experience, Mr. Byrd has been involved in all aspects of underwriting, construction, renovation, redevelopment, and asset management of over 75 multifamily communities primarily located throughout the Western U.S. Prior to joining NSE, Mr. Byrd was Senior Director of Capital Projects with Sares Regis Multifamily Funds where he was responsible for the formulation, implementation, and management of renovation business plans for the firm's multifamily portfolio including design, construction, budgets, and project management. Prior to Sares Regis, Mr. Byrd was Director of Capital Projects and Asset Management at San Francisco-based real estate investment management firm Carmel Partners. During his nearly 8-year tenure, he was responsible for asset management, redevelopment, and renovations for a portfolio of multifamily properties located throughout California. Previously, he was a Development Associate at Tarragon Development Corporation in Florida and an Economic professor at Trinity Preparatory School.

Mr. Byrd received his Bachelor of Arts degree in History with a minor in Business Administration from the University of Central Florida. He completed various graduate-level liberal arts coursework at Rollins College. He is a volunteer and fundraising supporter at the Sage Hill School in Newport Beach, CA.

Isa Imamura

VP of Asset Management

Isa Imamura

VP of Asset Management

Ms. Imamura joined New Standard Equities in 2017 and currently serves as the VP of Asset Management. With over seventeen years of experience in the multifamily real estate industry, Isa oversees the firm's Asset Management team and executes the firm's value-add business plans, ensuring the portfolio's optimal performance.

Isa's educational background includes a Bachelor of Arts degree in Political Science from the University of California, Los Angeles, which has provided her with a well-rounded perspective in her professional endeavors. Beyond her work in the real estate industry, Isa's passion extends to using her talents outside the office to empower voices within the Asian American Pacific Islander community. She utilizes her skills as a DJ and podcaster to amplify these voices and advocate for women, with a particular focus on supporting and championing mothers.

Recognizing the importance of giving back, Isa actively volunteers and supports various nonprofit organizations. Her involvement includes contributing to the Ronald McDonald House Charities, the American Heart Association, and the Los Angeles Regional Food Bank. Isa's dedication to making a positive impact extends beyond her professional accomplishments, showcasing her commitment to both her community and the causes she believes in.

David Sclafani

VP of Property Management

David Sclafani

VP of Property Management

Mr. Sclafani joined New Standard Equities in 2022 and currently serves as the VP of Property Management. With over thirty years of experience in the multifamily real estate industry, Mr. Sclafani oversees the firm’s Property Management team and executes the portfolios property operations while regularly collaborating with the firm’s investment and asset management teams to execute the value-add business plans.

Prior to NSE, Mr. Sclafani owned and operated DTS Advisors, where he provided a wide range of asset and property management services to the multifamily industry, which included, property management oversight, value-add acquisitions, dispositions, refinancing, and execution of property business plans. Prior to DTS, Mr. Sclafani was the CFO of Corporation for Better Housing, a non-profit affordable housing developer. During his 12-year tenure, he was responsible for the finance and development of over 3,500 units of affordable housing throughout California. Previously, he was in the specialty real estate group for Lehman Brothers, focused on syndication and asset management of affordable housing properties nationwide. Mr. Sclafani began his career in the real estate lending department for Dai-ichi Kangyo Bank.

Mr. Sclafani received his Bachelor of Science degree in Finance with concentrations in accounting, economics, and computer science from Siena College in Loudonville NY.